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Note from the editor

While the onset of the COVID-19 pandemic in 2020 may have changed the ways banks and customers interact at a core level, 2021 may represent a reset in how financial institutions look to appeal to niches of users.

Banking Dive has gathered a collection of pieces that lay out some of the missions, successes and challenges banks, fintechs and credit unions have found in solidifying their relationships with segments of their customer base and aiming to grow.

We look at how a handful of neobanks are angling for the teenage demographic, how Valley Bank aims to serve cannabis businesses, and how Vast Bank looks to appeal to crypto-curious customers.

We explore banks' efforts to meet customers where they are — whether it's Green Dot's brick-and-mortar approach, Pennsylvania mobile banks geared toward the Amish community, or new ownership transforming a small Georgia bank's digital presence. 

And we look at two efforts from the credit union landscape: one in which four institutions have teamed up to create a neobank to serve low- and moderate-income users, and a glance at how one Massachusetts credit union is infusing financial coaching into its outreach. 

We hope you find this collection valuable to better serve your customers' needs.

Dan Ennis Editor

How neobanks are cashing in on the Gen Z market

While parents' banking habits influence their children, researchers found, the difference in those habits is getting progressively wider.

• Published Nov. 10, 2021

Valley Bank unveils payments app for cannabis businesses

The lender is partnering with a large processor to offer the service, which is similar to using a reloadable Starbucks wallet gift card, Chief Digital Product Officer Stuart Cook said.

• Published Oct. 27, 2021

Vast Bank's new platform aims for the 'crypto curious'

"Banks for centuries have been safe keepers and custodians of what people value," said CEO Brad Scrivner. "And in today's world, that's now digital assets."

• Published Oct. 21, 2021

In serving the Amish, Lancaster County bankers find 'make-a-difference' work

Banking some of Pennsylvania's most conservative people means forging creative solutions around mobile banking, photo IDs, flood insurance and even picnic-table business deals.

• Published March 4, 2021

Georgia bank's new owners eye a digital makeover without losing the personal touch

ST Hldgs acquired Rochelle State Bank in June with the aim to bolster the single-branch institution's web portal and mobile options, while keeping the bank's close-knit model intact.

• Published Sept. 9, 2021

Why Green Dot is bullish on brick-and-mortar retail

CEO Dan Henry said he is confident Green Dot's partnerships with select retailers that are expanding help it fulfill a need for a demographic that still relies heavily on cash.

• Published Oct. 26, 2021

Massachusetts credit union blends tech, financial-coaching focus

Workers Credit Union's latest branches feature interactive holograms, video ATMs — and employees aiming to de-stigmatize money.

• Published May 4, 2021

How BankMobile pivoted its business model in the face of competition

"Our pillar of being able to have a profitable, sustainable model — and as fast as possible — wasn't happening," CEO Luvleen Sidhu said, adding that competitors' marketing budgets were hard to match.

• Published Sept. 15, 2021

4 credit unions launch neobank aimed at LMI users

• Published Sept. 30, 2021

Rethinking overdraft

While many stakeholders would agree banks need to revamp the fee-based model, it remains to be seen whether change will come through legislation or the market.

• Published July 12, 2021

Creating winning customer service in the banking industry

While the onset of the COVID-19 pandemic in 2020 may have changed the ways banks and customers interact at a core level, 2021 may represent a reset in how financial institutions look to appeal to niches of users.

included in this trendline
  • How neobanks are cashing in on the Gen Z market
  • Valley Bank unveils payments app for cannabis businesses
  • Georgia bank's new owners eye a digital makeover without losing the personal touch