Tel Aviv, Israel-based trading and investing platform eToro will acquire U.S.-focused online brokerage TradeZero in a $231 million deal that’s expected to close in the first half of 2027, the companies said Tuesday.

Yoni Assia, eToro’s co-founder and CEO, called the deal “an important step in building our US business.”

“This combination gives us a faster path to launching new products for US customers and strengthens our offering,” Assia said in a statement Tuesday. “Together, we’ll innovate faster as we continue building the global financial superapp for the next generation of users.”

With the deal, eToro is looking to harness TradeZero’s “differentiated technology” and access to the Canadian market, as well as a community of traders it calls “highly engaged.”

Daniel Pipitone, TradeZero’s co-founder and CEO, called alignment with eToro an “exciting next step” for the company and its traders.

“Their global platform and millions of users give us the scale to accelerate innovation, while our broker-dealer infrastructure and proprietary trading tools strengthen an even broader investing platform,” Pipitone said. “TradeZero was built by active traders, for active traders, and everything we've done since 2015 has been in service of that community.”

The deal’s $231 million value is expected to consist of cash and up to 2.5 million newly issued Class A shares, eToro said. 

eToro went public on the Nasdaq market in May 2025.

TradeZero generated roughly $80 million in revenue over the year preceding June 30.

eToro expects the combination to be accretive to adjusted earnings per share in the first year after the deal closes.