PNC Bank has hired JPMorgan Chase veteran Tim Ferriter as head of product, digital and growth within its retail bank.
The Pittsburgh-based lender tapped Ferriter to drive the retail bank’s investment agenda focused on client acquisition and the delivery of new capabilities and hospitality to its products.
"Tim is an accomplished leader with a strong track record of building innovative, data-driven digital and product experiences at scale," said Alex Overstrom, PNC’s retail banking head, in a prepared statement. "His breadth of experience across product, digital, AI and growth will help us continue to elevate how our clients interact with PNC across channels."
In Ferriter’s 18-year tenure at JPMorgan, he started as executive director of business card portfolio marketing and customer experience and ended as the bank’s head of digital, according to his LinkedIn profile. He was responsible for the Chase mobile app, as well as its online banking platforms and consumer-facing AI strategy.
"PNC has a clear strategy and unique culture that is centered around its clients," said Ferriter. "I'm excited to partner with this talented team to deliver differentiated experiences that fuel growth and strengthen our client relationships."
PNC seeks to provide human-level quality in its digital experiences, Overstrom told Banking Dive in December, particularly in the updated mobile app it’s launching this year. In December, Overstrom said the goal was to roll it out ahead of the FirstBank conversion, which is expected to take place in June 2026.
A spokesperson Monday confirmed that the app would launch in late spring or “very early summer.” A major focus in the new app, the spokesperson said, is customization, including a dark mode – in which the app will have a darker background at night or low-light environments.
Its new rewards program will also be woven into the app, the spokesperson said.
Ferriter, in a blog post authored while at Chase, noted the importance of personalization in digital banking.
“Personalization is a game of inches,” he wrote. “It’s not one big thing, but more about delivering incremental value in every individual user experience.”
